bike safety

Bicycles & Children

Bicycles are a source of enjoyment and entertainment for children; bikes also provide them with mobility, a way to visit friends, and explore their surroundings. However, a crash that results in a serious brain injury can greatly reduce a child’s ability to grow up to be healthy and productive. A bicycle is actually a non-motorized vehicle and just like driving a motorized vehicle, there are responsibilities that go along with it to ensure personal safety as well as the safety of others. That’s why it is so important to teach your children the basic principles of bicycle safety.

Did you know that in the event of a crash, wearing a bicycle helmet reduces the risk of brain injury and head injury by as much as 85 to 88 percent? Unfortunately, estimates on helmet usage suggest that only 25 percent of children age 5 to14 wear a helmet when riding a bike; for teen riders, the percentage using a bicycle helmet is close to zero! Children and adolescents’ most common complaints are that helmets are not fashionable or “cool,” their friends don’t wear them, or they are uncomfortable and too hot. Bicycle riders also say that they do not think about the importance of bicycle helmets or safe bicycling habits, nor about the need to protect themselves from injury, particularly if they are not riding in traffic.

Two out of three bicycle injuries involve children and some of these accidents result in death. Wearing a helmet and having a properly maintained bike can greatly reduce your child’s risk of injury. Learn more about how to keep your child riding safely: http://ow.ly/o5I6p 

Check out some of the activities just for kids! http://www.nhtsa.gov/people/injury/pedbimot/bike/bskitboth/3152bskit/pages/section1/section1toc.html

Monthly Memo- May: Poor Service, Not Price Drives Auto Insurance Customers to Shop

Poor Service, Not Price Drives Auto Insurance Customers to Shop

While a poor experience with their insurer is the leading reason customers shop for, and ultimately switch to a new auto insurance company, declining new price satisfaction is the primary reason customers are less satisfied when they do switch insurers, according to the J.D. Power 2014 U.S. Insurance Shopping StudySM released April 2014.

The study finds that 30 percent of auto customers shopped for a new insurance provider in 2013, among whom 36 percent ultimately switched insurers. Increases in premiums do not drive shopping as much as poor experience. Customers who experience a premium increase shop at a rate of 13 percent—less than half the rate of shopping among those who have a poor experience (28%).

Price, however, is still important in the selection process—eight in 10 customers continue to select the lowest-priced insurer—and an increasingly important driver of new-buyer purchase experience satisfaction once customers have selected a new insurer. Overall new-buyer satisfaction with the auto insurance purchase experience averages 821 (on a 1,000-point scale), down significantly from 828 in 2013. The decline in satisfaction is driven by a 17-point drop in the price factor, which has the greatest impact on satisfaction.

“The insurance industry spends billions of dollars each year on advertising, and over the last seven years many of those ads have tried to entice customers with big savings,” said Jeremy Bowler, senior director of the insurance practice at J.D. Power. “While switching to a new insurer usually results in savings, the ads make promises of savings that a growing number of new customers don’t believe they’ve received.”

Erie Insurance ranks highest among auto insurers in providing a satisfying purchase experience for the second consecutive year, with a score of 843. Erie Insurance performs particularly well in all three factors. MetLife and State Farm rank second in a tie at 839, while American Family and Ameriprise rank fourth in a tie at 835.

The 2014 U.S. Insurance Shopping Study is based on responses from more than 16,900 shoppers who requested an auto insurance price quote from at least one competitive insurer in the past 9 months and includes more than 50,000 unique customer evaluations of insurers. The study was fielded in July 2013, October 2013 and January 2014.

Article by Insurance Information Institute- http://www.iii.org/insuranceindustryblog/?p=3649

BIKE MONTH

More people are biking than ever; indeed from 2000 to 2011, the number of bicycle commuters in the U.S. grew by more than 47 percent. We’re celebrating Bike Month with a reminder to ride safely and make sure you and your bicycle are properly covered. More info at #BikeMonth. http://bikeleague.org/bikemonth

Watch our Facebook for posts throughout the month of May on bike safety!  https://www.facebook.com/wilsonsitesinsurance

 

National Bike Month- Bike To School Day

National Bike Month includes an ever-expanding diversity of events in communities nationwide.

  • Bike to School Day- May 7
  • Bike to Work Week will be May 12-16
  • Bike to Work Day- May 16

The first-ever National Bike to School Day took place on May 9, 2012, in coordination with the League of American Bicyclists’ National Bike Month. Almost 1,000 local events in 49 states and the District of Columbia joined together to encourage children to safely bicycle or walk to school.

The event builds on the popularity of Walk to School Day, which is celebrated across the country – and the world – each October. Many communities and schools have been holding spring walk and bicycle to school events for years. National Bike to School Day provides an opportunity for schools across the country to join together to celebrate and to build off of the energy of National Bike Month.

More than half of the U.S. population lives within five miles of their workplace, making bicycling a feasible and fun way to get to work. With increased interest in healthy, sustainable and economic transportation options, it’s not surprising that, from 2000 to 2011, the number of bicycle commuters in the U.S. grew by more than 47 percent.